Looking to expand her career into the timepiece realm, Gwyneth Paltrow is gearing up for a new line of watches.
The ?Shakespeare in Love? actress has joined forces with Baume & Mercier to help the Swiss watchmaker boost sales.
Later this month, Paltrow will kick off the SIHH watch fair cocktail party in Geneva, and later this fall she?ll help launch a new Hamptons line of timepieces.
CEO Alain Zimmerman explained, ?Our positioning remains as a brand that offers high-quality products with a beautiful design.? Sounds like a match made in heaven.
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